A way of thinking, inspired by fungi.
What we do
We help organisations acquire sporesight: the capacity to navigate uncertainty and shape regenerative futures, by tuning in to nature’s intelligence.
Image description: Profile picture of Sporesight founder, Jess Jorgensen, smiling. Her profile overlays a landscape image of the Ugandan countryside, taken during research fieldwork with refugee mushroom growers.
Chat with founder Jess about partnering
Work with us
Through imagination, education and futures thinking, we’re on a mission to shape better ways to do business, for regenerative futures. Here’s how we show up:
We can’t create what we can’t imagine. Through training, education and imagination sessions, together we learn why and how to think like fungi.
We help you to shape regenerative futures by applying strategic foresight and decomposition practice to a live initiative… starting with what needs to rot first.
Book Sporesight Founder Jess Jorgensen for a keynote talk at your event or organisation.
Follow our world mushroom tour: a 5+ year research exploration that underpins all of our work. Plus, case studies and live collabs as they sporulate.
Who is this for?
For imagination…
Sporesight is for anyone curious about regenerative futures. Whether you want to imagine, speculate, design or build innovation, brands or systems for the good of now & future people, our planet and our more-than-human kin, we hope to inspire fresh, fun(gi) thinking.
…and for impact
Sustainability, CSR Directors and intrapreneurs ready to shift the status quo. Visionary Philanthropists who see capital as a force for good. B-Corps and purpose-driven organisations. Consultancies in sustainability, foresight, innovation. Innovation teams helping clients transition. Foresight folk inspired by fresh thinking.
OUR FRAMEWORK
Rot + Regeneration
In nature, nothing regenerates without first breaking down. The same is true for strategies, systems, and the assumptions holding them in place. Our work follows Sporesight’s Rot + Regeneration framework, where a decomposition strategy is the precursor for regenerative growth.
Who we’ve worked with in the past:
Live projects
We love co-creating with like-minded peers. Below are a handful of live projects…
Fungi is your futurist.
Want to collaborate?
PLAYBOOK FOR SYMBIOTIC FUTURES
Fungi as your Futurist
A playbook sharing 12 design principles for regenerative futures. Also, an invitation to think like fungi. Co-created with 18+ global thinkers.
the rot repository
what needs to rot?
a collective map of systems, habits, structures, narratives, industries. anything you’re ready to let go.
REPORT + TALK
Myco-Futures
This free report explores five ways that fungi innovation is impacting how we heal, build resilience, live, eat and die, while addressing the UN SDGs. Enjoy!
short film
Innovation
Photojournalism platform BAMM Raw explores how Sporesight invites an innovative approach to insight and foresight, by working with fungal intelligence as a model for strategy.
FREE REPORT
Think like Nature
What would happen, if we think more like nature? This inquiry co-created with Catanna Studio outlines three tourism shifts, offering brands an invitation to embed nature-centric thinking into strategy, products and experiences.
Talks & interviews (selection)
UPCOMING: RCA Design Futures Symposium 2026: Untangling Tomorrows: reserve a spot
UPCOMING: Psychedelic Design Awards Judge + Speaker - Nov 2026: enter here
UPCOMING: World Mushroom Forum - Growing the Decomposition Economy: tickets here
JUST GONE: Future Days 2026 in Copenhagen official side event: Growing the Decomposition Economy
JUST GONE: Better Questions with Firetail - July 2026
EU Commission Collaboration Hub Knowledge Talk: Fungi as your Futurist - Oct 2025
UAL London College of Communication: MA Design for Art Direction - May 2026
UAL London College of Communication: MA Design Management - May 2026
Decomposition Day - UK May 2026
Good Innovation “Think Like Fungi” - UK Jan 2026
South London Mushroom Club: Fungi as your Futurist - Oct 2025
L*Osmonauta - Decompose to Recompose - 2026 edition
Spore Journeys podcast - Compost the Status Quo - Oct 2025
Culture Connectors podcast - A Love Letter to Mushrooms - Apr 2025
Futures Friends London - 3 Fungi Futures - July 2025
BAMM Raw - Innovation short film - 2025
BUNS - Embedding fungal intelligence in business ITALIAN / ENGLISH
The Independent Consultants Group: Mushrooms have a branding issue, with Kim Townend - May 2024
The Mix London: Mushrooms have a branding issue, with Kim Townend - 2024
Research Live - Off the beaten path: Leaving the agency world - Mar 2024
Research Live - A spore for success: My life researching mushrooms - Jun 2024
The Bento Club podcast - How mushrooms can inspire better insights in global research - Jan 2024