Jess Jorgensen

Social Enterprise Foundress / Independent Insight Director / Speaker / Mycophile / Ex-Pernod Ricard Global Insight / NGO Board Vice Chair / Nature rights advocate / Love talking mushrooms

LINKEDIN 📞 +447538164190 ✉️ jess@sporesight.co 📌 London / remote

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LET’S WORK TOGETHER

Insight support

Based in London, I’m available 3-4 days a week for expert consultation (topic specialisms below) and insight support. My work is grounded in global cross-sector expertise, known for imaginative, evidence-led thinking that inspires and drives real world impact.

I can help you with:

 

  • I can help you anticipate, imagine and prepare for the future, through applied strategic foresight and futures thinking. Incl: desk research and lit. review, trends, drivers for change, scenario planning and implications.

  • I can help you understand the current consumer, culture, natural environment or category, including developing frameworks such as Demand Spaces, Archetypes or the classic 2×2.

    Research + Insight support incl: Qual ethnography, depth interviews, online tasks, group moderation, expert engagement, netnography.

  • I can help you to inspire action off the back off insight and foresight work, integrating regenerative design principles in product, innovation + systems design or program development.

    We can leverage my proprietary set of design principles inspired by fungi and the natural world, or your own, in iterative product development and testing.

  • Regions:

    • Global multi-market (one answer; regional nuance)

    • UK, US, Europe

    • Sub-Saharan Africa esp. South Africa, Nigeria, Kenya

    Sectors:

    • Sustainability, B-Corp, Regenerative Design

    • Mushrooms, Fungi Innovation, Psychedelics

    • Food, Alcohol, Drinks

    • Health + Wellness

    • Medical Cannabis

    • Arts + Humanities

    • Gaming

    • Media

Specialisms.

In 600+ presentations to over 100

PARTNERS

Dream it

•

Build it

•

Grow it

•

Dream it • Build it • Grow it •

Happy clients.

  • Jess is a superstar - the work she did for us at The Absolut Group was stella and I would highly recommend her as a freelancer.

    Jason Tagg, The Absolut Group

  • Jess is an exceptional professional whose contributions to our project were remarkably significant.Her ability to extract insights, engage with experts, conduct thorough analysis, and present the results was truly outstanding. She always offers a unique perspective, yet she is equally adept at listening and incorporating client feedback to refine her work.

    Patricio Colliers Pérez, The Coca Cola Company

  • Most naturally gifted, multi-skilled people live their lives being associated with terms like ‘jack of all trades and masters of none’. And then there’s a tiny contingent of people who’re actually masters of a wide variety of fundamental skills, in a way you just can’t emulate. Jess is one of those people. If you’re looking for a rare combination of raw yet sophisticated insight, you’ll never go wrong with Jess or the colleagues she manages.

    Dali Tembo, The Culture Foundry Co.

  • Working with Jess was an absolute pleasure. Despite the complexity of covering multiple topics in a short timeframe, Jess managed the discussion with great depth and clarity. She skillfully adapted the flow and interaction to suit each group, ensuring smooth, engaging sessions. What stood out most was her ability to offer insightful reflections grounded in broad expertise. Jess is a highly skilled moderator and a true insight partner.

    Convenience food brand

  • Jess is the very best = skills + passion in abundance. Couldn't recommend her highly enough.

    Matt Baker, BAMM Global

  • Jess is a great person to work with, she is always energized and ready to go. I admire her professionalism and her commitment to any project she embarks on. She is very creative and always with a hands-on approach. I have enjoyed working with her in multiple research projects we have done in Africa. She is an expert in consumer research and consumer market insights. She stands out with her expertise in merging the company strategy with the local market insights and consumer behavior.

    Gilbert Sakr, Red Bull

  • Jess has a knack for story telling. She is well versed in the categories she works in and adds tremendous expertise to the brand teams as a result. It was good working together to give strategic input to our brands at a local as well as an international level.

    Kuhle Belu, Pernod Ricard

We talk about

How to become fungal.
How to organise like mycelium.
How fungi are impacting our futures. 
How mushrooms have a branding issue.
Decentralising foresight, just like fungi.
Rot & regeneration: The light & the dark of mushrooms.
Why fungi are the ultimate futurists.
What mushrooms can teach us about futures.
And what they can teach us being good brands / good researchers.

Jess bio

Jess Jorgensen helps decision-makers shape good futures by tuning into fungi and nature’s intelligence. A foresight strategist with two decades in global insights, she’s helped 200+ brands to consciously consider people and our futures. After two years exploring mushroom culture worldwide, she now advises and serves on the HODARI Foundation Board while running Sporesight. UK & ZA based.

Image description: profile picture of a woman, Jess Jorgensen, standing against a wall with baby blue and white paint. She is smiling with her hands to her mouth, dressed in a sage green short sleeved shirt and orange trousers.

Chat with founder, Jess, to talk about talking together.