Work with us
We help decision-makers to shape regenerative futures, by tuning in to nature’s intelligence. We do this by understanding the now, anticipating the future and shaping impact. Three main ways to engage with us:
WHAT’S HAPPENING NOW
Insight
We help you understand the category, consumer and culture of mushrooms, and connect to the right partners, materials and ingredients. Designed to help ventures and mushroom culture to grow sustainably.
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We consult with corporates, start-ups and nonprofits, with a soft spot and accessible pricing for fungi innovators.
Big corp, brands and insight agencies wanting to understand the fast-growing sectors of fungi innovation, functional mushrooms, biomaterials, and psychedelic wellness.
Product innovation teams looking for the right materials, ingredients, suppliers and partners. We have a database of 300+ mushroom businesses around the world, relationships with many of them, and partners with more, to be able to facilitate the right connections.
Mushroom companies, B-Corp, Visionary Founders, NGOs, RLOs and SMEs wanting to develop a distinct, compelling fungi-related brand positioning for the right audiences — in food, drink, wellness, materials.
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Research and strategic foresight to inform product innovation, brand positioning and investor narratives.
For product innovation, we connect you with the right fungi innovators for materials, ingredients and partnerships. We work with reciprocity and in the interest of growing these sectors sustainably. We’ve developed trusted relationships with partners worldwide, so every connection champions regeneration and partnership.
For category insights, we develop a holistic understanding of the consumer and category landscape, to help future-proof and position your mushroom brand and product, in a way that honours the complexity and awesomeness of mushroom sub-cultures.
Useful for: Addressing barriers to mushrooms / Avoiding ‘boom to bust’ with a new product / Understanding a white space opportunity / Mapping the category to position your brand
Kick off with a call to discuss your needs
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Sporesight has been researching global myco-culture since 2021 (see our newsletter). All of our work builds on learnings from our ongoing world mushroom tour, exploring the impact of fungi on our futures.
To date, we have met with 80+ pioneers in…
Biofabrication / Citizen science / Circular economy / Conservation / Foraging / Fungi education, events, festivals, resources, books, journalism, retail / Fungi innovation / Functional mushroom supplements / Mycelium leather / Mycelium materials / Mycoprotein / Mycoremediation / Mycology / Mushroom cultivation and supplies / Mushroom edibles, drinks, gummies / Policy / Psychedelic assisted therapy / Regenerative agriculture / Soil and Biodiversity
In these geographies…
In-person - Kenya, The Netherlands, South Africa, Thailand, UK, Uganda, Vietnam
Online - All of the above plus Canada, Chile, Germany, India, Italy, Namibia, Nigeria, Nomadic, Spain, Sweden, USA
WHAT COULD HAPPEN
Futures
Applied strategic foresight to help you anticipate and prepare for regenerative futures.
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Marketing, Strategy and Planning Leads, Innovation and NPD teams
Foresight Leads, Futurists in Residence looking for fresh, fun(gi) thinking
Foresight and Futures Consultancies looking for a collaborative partner
Imagination activists looking for an education partner
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Our process is loosely structured around understanding the now (and unlearning the past), imagining the future, and inspiring action.
Useful for:
Letting go of short-termism
Sizing a market opportunity
Developing a compelling consumer vision
Scenario building to anticipate probable futures
Understanding drivers of change
Understand evolving consumer values and behaviours
Understand emerging market dynamics
Identify new opportunities
Understand future consumer needs
Guiding an innovation pipeline
Kick off with a call to discuss your needs
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Spore-co - Our global collective of brilliant minds are hand-picked to bring diverse, multi-disciplinary perspectives to each challenge.
Nature-centricity - For each challenge we ask whether (and how!) to include nature as a stakeholder, pioneering approaches for including the more-than-human world in research methodologies.
SHAPE YOUR FUTURE
Regenerative Design
We offer a nature-centric, fungi-inspired approach to designing a preferable future for your product, innovation or system. Designed to shape good futures for you and the planet.
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Big Corp Innovation, Sustainability and Foresight Leads.
Futures Agencies and Sustainability Consultancies.
Decision-makers with the agency to shape better futures.
Spore-tel is for those looking for a fresh perspective on an innovation challenge or sustainability initiative. It’s for acting on foresight, closing the intention-action gap. It’s for expanding minds and showing that regenerative ways are possible. It’s for anyone who believes that ‘business as usual’ isn’t working; that we can’t do business on a dead planet. Spore-tel is for those ready for a perspective shift, from merely reacting to change, to actively shaping it.
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We help you design by letting rot what isn’t serving, and regenerating in a nature-centric way.
Inspired by Nature's most successful regenerators, we've decoded fungi wisdom into Rot + Regeneration: 12 principles that underpin our regenerative design process.
+ ROT: Let go of outdated systems, extractive products, scarcity thinking.
+ REGENERATE: Design new ways of being, circular systems, things that create wealth without waste.
Kick off with a call to discuss your needs.
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We believe in helping companies shift towards regenerative transformation in practical, impactful ways.
Together with Sporesight’s network of regenerative thinking partners, we work closely with you to integrate regenerative practice into your initiative, product or oganisation. This could include everything from materials selection and modular design architecture, to supply chain, packaging and waste cycling, to end-of-life design and community or social regeneration.
We’d also develop a regenerative ROI model – metrics that capture not just financial returns but environmental and social impact. By looking through a nature-centric lens, we show that there are other possibilities: radical new approaches that can balance purpose with profit.
Who we’ve worked with in the past…
Image description: Three square images laid over each other. The two background images are abstract, grainy images of mushroom spores in orange and earthy hues. The top image is a close-up photograph of three small porcelain fungus mushrooms growing on a tree branch.
Typical briefs that we can help you with:
“My brand needs a rebirth”
“We need a radical new perspective”
“I’m designing a new mushroom product”
“I need to solve an innovation challenge”
“Sustainability isn’t enough; we need regeneration”
“I want to launch a mushroom venture, with ethics baked in”
“My organisation is stuck in ‘business as usual’ and I want to inspire action”
How we work
Spore-co
A global collective of brilliant minds.
Sporesight is a diverse collective of foresight experts, mycologists, strategists, thinkers, tinkerers, innovators, founders and mycophiles at the forefront of myco-culture and foresight thinking. Based on the challenge, we hand pick the best people to solve problems, the fungal way.
Spore-tel
Nature’s fungal intelligence
We blend strategic expertise with an adventurer’s mindset. We’ve developed a set of principles to design regenerative futures, inspired by nature’s intelligence. They invite us to think more like fungi, inspiring imagination and action. They pose radical new ways to design regenerative, ecosystem-centric systems and innovation.
WE ARE A PROUDLY SOCIAL ENTERPRISE
Sporesight is growing for good, not greed. We're a social enterprise, inspiring regenerative futures for people, nature and future generations. Profits go back into the work, supporting our mission and external mission-aligned initiatives.
Happy clients.
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Jess is a superstar - the work she did for us at The Absolut Group was stella and I would highly recommend her as a freelancer.
Jason Tagg, The Absolut Group
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Jess is an exceptional professional whose contributions to our project were remarkably significant.Her ability to extract insights, engage with experts, conduct thorough analysis, and present the results was truly outstanding. She always offers a unique perspective, yet she is equally adept at listening and incorporating client feedback to refine her work.
Patricio Colliers Pérez, The Coca Cola Company
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Most naturally gifted, multi-skilled people live their lives being associated with terms like ‘jack of all trades and masters of none’. And then there’s a tiny contingent of people who’re actually masters of a wide variety of fundamental skills, in a way you just can’t emulate. Jess is one of those people. If you’re looking for a rare combination of raw yet sophisticated insight, you’ll never go wrong with Jess or the colleagues she manages.
Dali Tembo, The Culture Foundry Co.
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Working with Jess was an absolute pleasure. Despite the complexity of covering multiple topics in a short timeframe, Jess managed the discussion with great depth and clarity. She skillfully adapted the flow and interaction to suit each group, ensuring smooth, engaging sessions. What stood out most was her ability to offer insightful reflections grounded in broad expertise. Jess is a highly skilled moderator and a true insight partner.
Convenience food brand
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Jess is the very best - skills + passion in abundance. Couldn't recommend her highly enough.
Matt Baker, BAMM Global
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Jess is a great person to work with, she is always energized and ready to go. I admire her professionalism and her commitment to any project she embarks on. She is very creative and always with a hands-on approach. I have enjoyed working with her in multiple research projects we have done in Africa. She is an expert in consumer research and consumer market insights. She stands out with her expertise in merging the company strategy with the local market insights and consumer behavior.
Gilbert Sakr, Red Bull
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Jess has a knack for story telling. She is well versed in the categories she works in and adds tremendous expertise to the brand teams as a result. It was good working together to give strategic input to our brands at a local as well as an international level.
Kuhle Belu, Pernod Ricard
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What stands out is Jess’s profound passion and curiosity about people and culture, particularly on the African continent. She digs deep to find out what makes people tick and continually questions assumptions to uncover real truths about people.
Honore Gasa, The Storyteller’s Workshop
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Jess is the best. I worked with her for nearly a decade but I knew she was the best within a few short weeks. If you're looking for the highest level insight, real leadership and cultural nous - Jess Jorgensen is exactly who you should be speaking to.
Paul White