What we do

We help brave brands, sustainability and innovation leaders shape good futures, by working with nature and fungi.

Why we do it

Old paradigms are no longer serving us. As we face polycrisis and ecocide, we need transformative ways of being. Our futures are uncertain, but we have the power to shape them.

Who we do it with

Anyone who agrees that you can’t do business on a dead planet. Sustainability leaders. Innovation leaders. Brave brands. B-Corps. Charities. Progressive corporates. Visionary founders. Collaborative agencies. Decision-makers with the agency to shape good futures.

Image description: An image is inlaid within another. The background image is a grainy, orange-hued close-up photograph of small, delicate mushrooms growing in moss. The image on top is a profile picture of a woman, Jess Jorgensen, standing against a wall with baby blue and white paint. She is smiling with her hands to her mouth, dressed in a sage green short sleeved shirt and orange trousers.

Meet the founder, Jess

For two decades I’ve worked in strategic insights - agencies and client side, helping 200+ global brands to consciously consider consumers and cultures. But my commitment to nature (and mushrooms) were calling for more.

Our world is facing pivotal uncertainties yet we’re plagued by ‘business as usual’. So I set off on a world mushroom research tour to understand how fungi are impacting our futures.

I’ve learned how, with foresight, nature and fungi’s templates can empower us to build better futures together.

Yours in spores.

Why fungi?

Fungi are fun. They offer a model for better ways of being - in our personal lives, in business and our relationship with the planet. Metaphorically, they’re a source of wisdom and mind-expansion helping us reimagine and shape good futures. Tangibly, fungi offer sustainable alternatives in food, materials, packaging and construction. Learn more on our blog, Spore-drops.

Image description: A grainy orange-hued close-up photograph of small, delicate mushrooms growing in moss.

Image description: A grainy, light blue-hued photograph of a woman’s hand holding the upside-down cap of a mushroom, displaying how its gills spread from the centre of the stem.

Image description: A close-up photograph of several turkey-tail mushrooms, growing alongside each other. Each mushroom is shaped like a fan, with concentric rings of colour, from oranges to blues to browns and yellows.

  • Yasmine Ostendorf-Rodríguez; Lets Become Fungal

    “There is a growing interest in fungi and mycelium as a material, the ever-branching connecting threads of the fungal world. The entanglements […] carries a profound usefulness as a metaphor for our potential new systems, ways of thinking and behaviors.”

  • HIgh snobiety

    “Mushrooms may not just be the produce, but the organism of our time, one with the capacity to change not only how we eat, but how we think and live. Mushrooms offer a model of a healthier way of being — in our personal lives, in our relationships with others, and our relationship with the planet.”

  • Doug Bierand, In Search of Mycotopia

    “Part of the growing appeal of fungi is that they represent means, examples, and ways of thinking through which we might subvert an unsustainable status quo.”

Why foresight?

Foresight is critical to innovation and strategy. It’s the art of anticipating and preparing confidently for uncertain futures. Understanding what’s driving change is the foundation for sustainable innovation and strategy initiatives. By looking through a fungi lens, we show that there are other possibilities: radical new ways of approaching these challenges.

OUR APPROACH

We blend strategic expertise with an adventurer’s mindset. We use the world of FUNGI: their biology, their culture and their organisational structure as a lens for new ways of thinking. We’ve developed a set of insight spaces rooted in Spore-tel, the intelligence of nature and mushrooms. They’re a metaphorical lens to expand minds, shift perspectives, and bridge gaps between intention and action. They are nature’s templates for sustainable, regenerative solutions to innovation and sustainability strategy.

 

We believe in

  • Collaboration over competition → We don’t have competitors, only collaborators.

  • Reciprocity over exploitation → Nature thrives on mutual exchange. We do foresight with people, not on people.

  • Nourishing, not depleting → We’re ditching ecocide for regenerative, sustainable trade — so business, society, and nature thrive as one.

  • Access over exclusivity → We promote foresight and fungi for all — no gatekeepers — open, decentralized and inclusive.

  • For the funga! → We move past “what can mushrooms do for us”, into also, “what can we do for mushrooms?”

  • Ancestral intelligence over colonial extraction → We think in generations, not quarters — long-term stewardship over short-term gains.