What we do

We help decision-makers to shape regenerative futures, inspired by nature’s intelligence. We do this by understanding the now, anticipating the future, and inspiring action. We have three main products:

 

FUTURES & INNOVATION

Spore-tel

Approach any challenge through a fungi lens. Our consultancy helps you solve innovation and sustainability initiatives by working with nature’s intelligence. We use a set of fungi insight spaces, designed to shape regenerative futures for you and the planet.

 

    • Big Corp Innovation, Sustainability and Foresight Leads.

    • Futures Agencies and Sustainability Consultancies.

    • Decision-makers with the agency to shape better futures.

    Spore-tel is for those looking for a fresh perspective on an innovation challenge or sustainability initiative. It’s for acting on foresight, closing the intention-action gap. It’s for expanding minds and showing that regenerative ways are possible. It’s for anyone who believes that ‘business as usual’ isn’t working; that we can’t do business on a dead planet. Spore-tel is for those ready for a perspective shift, from merely reacting to change, to actively shaping it.

  • We kick off with an optional Field Trip (highly recommended).

    We align on foundational foresight: understanding the drivers of change impacting your brand. Our collective Spore-co brings diverse perspectives on the challenge through interviews and fresh research. We learn from Spore-tel, the intelligence of nature and fungi, through a set of fungi insight spaces.

    Then, we workshop and ideate initiatives to address your challenge. By looking through a fungi lens, we show that there are other possibilities: radical new approaches that can be actionable and regenerative.

    Usually, this looks like:

    • 3-step Spore-tel Sprint

    • 4-6 weeks from scoping to delivery

    • Access to Spore-co, our global collective of brilliant minds

    • Playbook + 2 workshops incl. drivers for change, insight spaces, initiative ideation

    • Or, kick off with a one-off consultation

  • Spore-co - A global collective of brilliant minds, are hand-picked for each challenge. They’re interviewed and work with us in ideation.

    Spore-tel - A set of insight spaces rooted in the intelligence of nature and fungi, are used in initiative ideation. They’re fun, mind-expanding and designed to shake the status quo, empowering you to make change in your corner of the world.

INSIGHT

Spore-print

Mapping the mushroom market - in food, drinks, wellness, materials. We help you understand the consumer, culture and category of mushrooms, and connect to the right partners, materials and ingredients. Designed to help ventures and mushroom culture to grow sustainably.

 

  • Big Corp, Insight Agencies and for-good Brands wanting to understand the fast-growing mushroom culture and industries.

    Product innovation teams looking for the right materials, ingredients, suppliers and partners. We have a database of 300+ mushroom businesses around the world, relationships with many of them, and partners with more, to be able to facilitate the right connections.

    Mushroom companies, B-Corp, Visionary Founders, NGOs, RLOs and SMEs wanting to develop a distinct, compelling brand positioning for the right audiences.

  • For product innovation, we connect you with the right fungi, mushroom and mycelium companies, for materials, ingredients and partnerships. This process is designed with reciprocity in mind. We’ve developed trusted relationships with partners worldwide, so every transaction champions regeneration over extraction, and partnership over co-opting.

    Usually this looks like:

    • 2-3 week turnaround

    • Scoping > consultation > research > alignment > connection

    For mushroom insights, we share a holistic understanding of the consumer and category landscape, to help future-proof and position your mushroom brand and product, in a way that honours the complexity and awesomeness of the mushroom sub-cultures. The process is designed to help grow the mushroom industries sustainably.

    Useful for: Addressing barriers to mushrooms / Avoiding ‘boom to bust’ with a new product / Understanding a white space opportunity / Semiotically mapping the category to position your brand

    Usually, this looks like:

    • 3x 2hr consultations over 4-6 weeks

    • Spore-print Playbook with macro trends, drivers for change, consumer audience needs and blockers, category landscape, strategic guidance and recommendations

    • Or, kick off with a one-off consultation

  • We believe in growing the mushroom industries ethically and equitably. So, we’ve designed a sliding scale payment structure for Spore-print (sorry corps, but we want the small players to win too)

    • £££ corporate / ££ for startups / £ for charities

    • ££ Collective pricing model for multiple business buy-in (only available to mushroom and psychedelics start-ups & SMEs)

    • This applies to the insight work. There is a different payment structure for making connections.

IMMERSIONS

Field Trips

Immersive fungi + foresight experiences. We take you into the living, breathing world of mushrooms, the people driving the culture and how fungi are impacting our futures.

Image description: Three square images laid over each other. The two background images are abstract, grainy images of mushroom spores in orange and earthy hues. The top image is a close-up photograph of three small porcelain fungus mushrooms growing on a tree branch.

Typical briefs that Sporesight can help you with:

“My brand needs a rebirth”

“We need a radical new perspective”

“I’m designing a new mushroom product”

“I need to solve an innovation challenge”

“Sustainability isn’t enough; we need regenerative design”

“I want to future-proof my brand in a sustainable way”

“I want to launch a mushroom venture, with ethics baked in”

“My organisation is stuck in ‘business as usual’ and I want to inspire action”

How we work

Spore-co

A global collective of brilliant minds.

Sporesight is a diverse collective of foresight experts, mycologists, strategists, thinkers, tinkerers, innovators, founders and mycophiles at the forefront of myco-culture and foresight thinking. Based on the challenge, we hand pick the best people to solve problems, the fungal way.

Spore-tel

Foresights, inspired by fungi.

We blend strategic expertise with an adventurer’s mindset. We work with the intelligence of nature + mushrooms: translating their biology, their culture and their organisational structure into strategic frameworks for regenerative futures.

  • Within a carousel of images, this is a close-up photograph of orange mushrooms growing on a log. The photograph is taken from the underside of the mushrooms, showing gills in straight lines growing from the central stems of each mushroom.
  • Within a carousel of images, this is a grainy close-up of the underside of a white mushroom, showing net-like pores.
  • Within a carousel of images, this image is a landscape photograph of a rural countryside hill in Uganda, dotted with small cottages, agricultural plots and trees. The hill is green and lush. Above is clear blue sky with a central white cloud.
  • Within a carousel of images, this is a grainy, red-hued close up of turkey tail mushrooms on a plain background.

Spores of wisdom

  • - Ursula von der Leyen, President of the European Commission

    “We must also ensure that decisions taken today do not harm future generations and that there is increased solidarity between people of different ages.”

  • - Copenhagen Institute for Futures Studies

    “This present moment used to be the unimaginable future.”

  • - Tobias Revell, Design Futures Lead at Arup Foresight

    “You can’t do business on a dead planet. The only metric that matters is: Will it help us to live, or not?”